Creative Brief

Logo for a Tech Startup for fast document gathering and invoicing

SwiftTrax

No

It should represent the idea of speed and ability to bring in cash quickly. Our current customers are in the trucking industry, but we want to be able to expand out of that- so we don't want something trucking specific. Our customers will most likely be in more blue-collar industries, so something that represents toughness or solidity would be great as well.

Information Technology

Logo Type

Logo Type

Symbolic

Symbol

Abstract Mark

Abstract Mark

Initials

Initials

Illustrative

Illustrative

Character

Character

Masculine
Professional

Blue,Light Blue,Red,

not sure

Even though our current customers are in trucking, we don't want our logo to be pigeon-holed into that area. Simple and bold designs rather than elaborate and elegant are preferred! Our current color palette is very primary color focused, especially in the red/blue/green/white area- though mostly red and blue

Comments

  • Sep 6, 2022 03:12 PM
    avatar jsowenshall@gmail.com
    Project Holder
    One thing- I do think we want to move away from the bird logo design and more towards symbols

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  • Sep 2, 2022 03:00 PM
    avatar jsowenshall@gmail.com
    Project Holder
    I’m very impressed with everything I’m seeing so I went ahead and upped the prize money!

    0 0
  • Sep 2, 2022 02:33 PM
    avatar jsowenshall@gmail.com
    Project Holder
    Loving them so far, keep ‘em coming!

    0 0